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*** MEDIA ALERT ***

-- New Era Cap Breaks Ground at Jackson Facility --


WHO: New Era Cap Company, the nation’s premier headwear manufacturer
 

WHAT: A ground-breaking event to commence the expansion of New Era’s manufacturing facility in Jackson, Alabama. The expansion allows New Era to support its continued growth in the headwear business and gives greater flexibility from an overall manufacturing standpoint.

The Company plans to nearly double the size of the facility, from about 70,000 sq. ft. to approximately 120,500 sq. ft. by this spring.

WHEN: Tuesday, January 16th, 2007
           9 a.m.

WHERE: New Era Cap Jackson Facility
            6450 Highway 43 North
            Jackson, AL 36544

PHOTO OPP: New Era representatives along with City of Jackson officials will be on-hand with gold shovels and gold hard hats ready to break ground.


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Dana Marciniak
Corporate Communications
(716) 604-9000 ext. 1459
dana.marciniak@neweracap.com