EXECUTIVE TEAM

Christopher H. Koch, Chief Executive Officer 
Peter Augustine, President
Raymond Barry, Chief Financial Officer
Jim Grundtisch, Sr. Vice President, Global Sales
Gerry Matos, Sr. Vice President,
John DeWaal, Vice President, Brand Communication
Tim Freer, Vice President, Global Human Resources
Bill Adams, Vice President, U.S. Sales
Jim Patterson, Vice President, Operations 
Peter Lee, Chief Operating Officer, New Era Europe
Marketing Matthew Reeves, Representative Director, New Era Japan

MISSION

At New Era, we make products that allow you to fully express your personality and your style. Our focus is, has been and always will be on creating products that are inspired, designed and handcrafted to fit the lives of our many consumers.

ABOUT NEW ERA

Founded in 1920, New Era Cap, the global leader in headwear manufacturing and creator of New Era apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 34 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the ‘Originator of the True Fitted’ for its signature cap style, the 59FIFTY. The Company delivers innovative headwear to a multitude of consumers from the action sports fanatic to the fashion forward trendsetter to the good ol’ sports fans. Not to mention, New Era created Women’s and Kid’s divisions in 2003 to provide caps that are a perfect fit for these TBD. Headquartered in Buffalo, New York, New Era employs approximately 1,700 people world-wide in New York, Alabama as well as at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

PRODUCT

Headwear: Caps in a variety of styles including the 59FIFTY and 49FORTY, Beanies, Buckets, Knits, Truckers and Visors as well as Military and Gatsby style caps

Apparel: This collection of sports inspired products includes a range of t-shirts, polos and hoodies that are on-trend, yet timeless in their appeal. Similar to its headwear, New Era apparel crosses barriers with its appeal, focusing on fashion forward consumers

LOCATIONS/FACILITIES

Buffalo, NY – World Headquarters
Administrative

Derby, NY
Manufacturing

Irvine, CA 
Marketing & Sales

Jackson, AL
Manufacturing

Mobile, AL
Distribution

Demopolis, AL
Manufacturing

Westcott, UK, European HQ
Marketing, Sales & Distribution

Paris, France
Sales

Cologne, Germany
Marketing & Sales

Toronto, ON, Canada
Marketing, Sales & Distribution

Tokyo, Japan
Marketing & Sales

Hong Kong
Marketing, Sales & Distribution



LICENSORS

New Era holds over 200 licenses to produce headwear for entities including, but not limited to:

Major League Baseball
Little League Baseball 
National Hockey League
National Basketball Association 
Collegiate Licensing Company
Minor League Baseball
Baseball Canada
USA Hockey
Hardwood Classics
Arena Football League
TaylorMade Titleist


KEY RETAILERS

New Era caps are sold in large sports retailers like: 

  • Hat World/Lids (US)
  • Champs/Foot Locker (US)
  • Dick’s (US)
  • JD (United Kingdom)
  • Kaufhof (Germany)
  • Athletes World (Canada)
  • World of Sports (APAC)
  • Aeon (Japan)


    …as well as in smaller, more fashionable boutiques stores like: 
  • Snyx (US)
  • Dave’s Quality Meats (US)
  • Fames (Japan)
  • Global Sports (UK)
  • Frontrunner (Holland)
  • Goodfoot (Canada)
  • Soul Clothing (APAC)
  • Cap Collector One (Japan)


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